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Proofs form part of the contract
between printers and their customers. Even some experienced
print buyers don't know how to inspect or mark a proof up though!
Here are some guidelines:
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Physical |
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Is the job
the right size, the right number of pages, and can you
understand how it will be finished? Always inspect the
proof first of all with a ruler. Often it can help to
draw a pen rule around the final trim of the job, so you
can easily check the bleeds and the page elements are
as they should be. Digital proofs will be supplied with
pre-printed page rulings. |
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Content |
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Check that paragraph and page endings are where you expected them to be. Make a visual comparison of fonts, font weights and font sizes. Ensure that each picture is properly positioned, and that colours are accurately reproduced. |
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Textual |
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Even at this late
stage you may find textual errors in your work. With digital
proofs these are simple and inexpensive to put right. If you
have machine proofs, the cost of corrections will be considerable. None the less, it is always worth checking at a minimum: |
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• Prices
• Phone and fax numbers – dial them to check them
• That the last few corrections have been made |
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Machine proofs |
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If you have paid
to have machine proofs it is always worth making up a dummy
copy of the finished document. We can produce this on your behalf
if requested. If your job uses special colours, check the colours
carefully, and also check that the stock is the correct stock
for your job. |
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Mark up |
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Mark your
proofs up clearly, with a brightly coloured pen. If you
have any concerns at all about the work in front of you,
you should mark them on the proof. If you have textual
amendments to request, please use BS5261 proof correcting
marks where possible. A good summary of these can be viewed
here.
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About PDF proofs |
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Increasingly work is proofed by PDF - especially work destined for digital production. PDF proofs should be inspected with the same rigour as any other kind of proof. You should generally print them and inspect them, rather than inspect them only the screen. If you are reading them on the screen, view the file at a large size. We are happy to accept your comments or approval embedded in an Acrobat file emailed back to us. |
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